PROJECT G/R KNIT SWEATER

Experimental Korean streetwear. Unconventional design. Individual expression.

PROJECT G/R is a Seoul-based experimental streetwear label that emerged from GRAILZ, making its debut in the 2023 Spring/Summer season. The brand approaches fashion as an ongoing process of garment research and experimentation, challenging conventional silhouettes through unconventional proportions, reconstructed details, and distinctive visual elements.

Rather than following traditional streetwear formulas, PROJECT G/R explores the relationship between clothing, structure, and self-expression. Its collections combine underground street culture with avant-garde design, creating pieces that stand out through their construction, texture, and individuality.

ABOUT PROJECT G/R

PROJECT G/R represents a new direction in contemporary Korean streetwear, where clothing becomes a medium for creative exploration. Its design language is built around experimentation, unconventional construction, and a willingness to challenge familiar fashion norms.

From graphic-heavy T-shirts and reconstructed hoodies to distinctive knitwear and statement outerwear, the brand brings a conceptual approach to everyday clothing. Oversized proportions, layered structures, distressed finishes, and expressive graphics help establish its recognisable aesthetic.

DESIGN PHILOSOPHY

• Experimental Construction: Reimagining familiar garments through unusual cuts, layered elements, and reconstructed silhouettes.

• Avant-Garde Aesthetics: Combining contemporary streetwear with unconventional design and bold proportions.

• Individual Expression: Creating statement pieces for people who value originality and distinctive personal style.

• Korean Streetwear Influence: Drawing from Seoul's evolving fashion scene and underground youth culture.

• Beyond Conventional Fashion: Treating clothing as an ongoing creative project rather than simply following seasonal trends.

THE KNIT SWEATER

The PROJECT G/R Knit Sweater brings this experimental streetwear identity into a versatile knitwear silhouette. Its knitted construction adds texture and visual depth, making it a distinctive option for contemporary outfits.

Designed to complement the brand's unconventional aesthetic, the sweater can be styled as a statement piece or incorporated into layered looks. Pair it with relaxed denim, wide-leg trousers, or cargo pants to create an outfit that balances experimental fashion with everyday wear.

PRODUCT DETAILS

• Brand: PROJECT G/R

• Product: Knit Sweater

• Origin: Seoul, South Korea

• Style: Experimental Korean streetwear

• Construction: Knitted

• Fabric Weight: Confirm with supplier

• Fit: Refer to the specific product measurements

• Batch: 1:1 UA Batch

HOW TO STYLE

Wear it with wide-leg denim, relaxed trousers, or statement cargos. Complete the look with chunky sneakers or alternative streetwear footwear for a fit inspired by contemporary Seoul street fashion.

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